Hugo Zuffo, senior packaging designer, arms crossed in a white shirt against a dark background.

Packaging Designer • Portfolio

I design the packaging that sells the product.

Senior packaging designer in São Paulo. There is no salesperson on the shelf: the pack is the one that has to introduce the product, answer the question and convince, on its own, in three seconds.

About me

10+years designing packaging, end to end
8national and international awards since 2025
3markets served: Brazil, the United States and Europe
1designer from briefing to print file, with no step outsourced
Packaging for the Deca food waste disposer, front panel in a dark palette with a photorealistic product render.

The best marketing pack in the world.

View the project

Moulded pulp tray holding the gold Pérola tap, next to the closed box in black and gold.

Redesign beyond the pack, across the whole process.

see the project

Work

Research first, structure second, artwork last.

Here I show every project from the result in a few seconds down to the structural decision. For people who only want to see what happened, and for people who want to see how it was done.

Acqua Plus kit packaging with the oversized showerhead on the front panel.
Graphic + structural

Acqua Plus

Taking back ownership of a copied pack: a graphic and structural redesign, with savings across the whole supply chain.
Five products from the Puravida supplement line side by side on a counter.
FOOD SUPPLEMENT REGULATORY WORK

Puravida

150+ SKUs reworked for the new 2023 rules of ANVISA (Brazil's health regulator).
Celuli Caps bottle with a pink label against a black background.
Brand and label

Celuli Caps

Building an anti-cellulite supplement brand without using a single weapon of the category.
Mosaic of the cover images of the four portfolio projects.
Index

Browse all projects

The full list, filtered by type of work.